🏈 A compliment from Cooper Kupp makes the Cowboys no longer able to keep their secret. DH

The Dallas Cowboys weren’t in Super Bowl LX.

But that didn’t stop a Super Bowl champion from pointing out that Dallas might be holding one of the NFL’s most underrated coaching assets.

And the leaker? Cooper Kupp.

The Seattle Seahawks’ wide receiver, who are preparing to compete in Super Bowl 60 for a second championship ring, took a moment during Opening Night to talk about his former mentor — Junior Adams, now the Cowboys’ wide receiver.

What Kupp said didn’t sound like polite conversation.

It sounded like a revelation.

“Everything took off after I spent my first two years with Coach Adams… He was so next-level with what he was teaching us and how he was pushing us that it changed my life.”

That wasn’t just ordinary praise. It was a career-defining statement from a player who had won both the Triple Crown and the Super Bowl.

Kupp was coached by Adams at Eastern Washington. Right in his freshman season, under Adams’ guidance, Kupp broke the FCS record with 1,691 yards and 21 touchdowns — numbers that not only garnered attention but also laid the foundation for one of the most consistent WR careers in the NFL.

Fast forward to Dallas.

Junior Adams entered the Cowboys under extremely difficult circumstances. He took over from Robert Prince after Mike McCarthy was fired — a transitional period where any WR coach could be overwhelmed by pressure and expectations.

Instead, Adams… upgraded the entire WR room.

CeeDee Lamb continued as the Pro Bowler and center of the offense.

George Pickens — once considered inconsistent — transformed into an All-Pro in the 2025 season.

And most importantly: Ryan Flournoy.

Flournoy is the clearest proof of Adams’ value. From a rookie catching 10 balls and 102 yards, he exploded into a true WR3 with 40 receptions, 475 yards, and 4 TDs, taking over Jalen Tolbert’s position.

That wasn’t a coincidence.

It was player development.

Anyone can “coach” a star.

But turning a deep-lying player into a contributor? That’s the mark of an elite coach.

And then Cooper Kupp—who was no longer obligated to speak well of the Cowboys—publicly credited Adams for “changing his life.”

If Jerry Jones was listening, the message was clear:
This wasn’t just a positional coach. This was an asset

In an NFL where teams hunt for offensive innovation and player development, the Cowboys may have inadvertently found a “hidden gem” in their coaching staff—someone capable of creating lasting value, regardless of who the quarterback was.
Brian Schottenheimer clearly knew what he was doing when he built this staff.

And what if Dallas didn’t act quickly?

There might be another team that heard exactly what Cooper Kupp just said — and called first.