The Los Angeles Dodgers didnāt release a promotional schedule.
They released a reminder.
A reminder of October. Of Game 7. Of the inning when everything tilted. Of the comeback that didnāt just win a championship ā it redefined expectation.

Twenty-four bobblehead nights headline the 2026 season. But to call it a giveaway schedule feels almost naĆÆve. This isnāt plastic nostalgia. Itās curated mythology.
āGame Seven.ā
In sports, those words carry gravity. In Los Angeles, they now carry inventory numbers.

Opening weekend sets the tone. Will Smith, frozen mid-swing from the 11th inning blast that shifted history against Toronto. Not just a moment captured ā a moment preserved. Itās not subtle. Itās deliberate.
Then Miguel Rojas. The ninth-inning equalizer that resurrected a season on the brink. The Dodgers didnāt just choose highlights. They chose heartbeat.

By late May, Yoshinobu Yamamotoās āLast Outā figure arrives. The narrative writes itself: zero days of rest, pressure amplified, composure unshaken. Resin molded into reverence.
And Mookie Betts ā shortstop now, history-maker again ā seals the series with the final unassisted double play. The image is precise. The symbolism louder.

This is memory management at an elite level.
But then thereās Shohei Ohtani.
No Dodgers calendar exists without him bending it.

April brings the āGreatest Gameā edition, honoring his NLCS eruption. July immortalizes his pitching dominance. August completes the arc with a Starter Series figure. Each drop less a promotion than a controlled frenzy.
Ohtani doesnāt just sell out gates.
He alters economics.

Lines will form before sunrise. Resale markets will spike by nightfall. Social feeds will fill with images of shelves curated like trophy cases. The Dodgers understand something few franchises do: fans donāt just want wins.
They want proof they witnessed them.
The supporting cast isnāt overlooked either. Roki Sasaki enters the collectible canon. Blake Snell. Tyler Glasnow. Dave Roberts. Freddie Freeman. Teoscar HernĆ”ndez. Even cultural crossovers ā Ice Cube in a lowrider, Shaquille OāNeal, Son Heung-min ā blur the lines between baseball and global spectacle.
This isnāt excess.
Itās branding dominance.
Twenty-four bobblehead nights. Replica trophies. Gold championship jerseys. Replica rings. Jackie Robinson tributes. World Series hoodies. The Dodgers arenāt promoting games.
Theyāre packaging legacy.
For a franchise that already leads MLB attendance, this feels less like marketing necessity and more like a statement: We know what we are.
Dynasties donāt whisper. They commemorate.
The strategic brilliance lies in timing. Single-game tickets drop February 12. Forty thousand fans per night will leave carrying miniature monuments. The first through the gates wonāt just watch baseball ā theyāll walk out with a tangible fragment of it.
Thereās a quiet confidence embedded in this rollout.
Other teams celebrate.
The Dodgers curate.
Every figurine serves as a reminder of sustained excellence. Of back-to-back championships. Of a roster that blends global icons with homegrown heroes.
Yet beneath the celebration sits an unspoken challenge.
When you immortalize a season this aggressively, you raise the standard for the next one. Every bobblehead becomes both tribute and expectation. Every commemorative drop whispers the same thing:
Do it again.
Los Angeles isnāt just selling nostalgia.
Itās betting that nostalgia wonāt be the last chapter.
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