Jenna Bush Hager reveals a shocking secret: her alternate pen name, given to her by the Secret Service, and the surprising reason her father once threatened to disown her for using it. .QN

Jenna Bush Hager revealed the code name she used when checking into hotels, and the moniker might surprise you.

During a September episode of Today With Jenna & Friends, Bush Hager, 43, explained that she used a pseudonym when she booked hotels while her father, George W. Bush, was transitioning from Texas governor to President of the United States.

“Can you tell us your name now? Is it classified or anything?” Sheinelle Jones asked, and Bush Hager responded, “No. Let’s declassify it.”

Bush Hager then shared, “My name was Holly Crawford. I know, Holly sounds like a good time, doesn’t she?”

The TV personality went on to explain that she didn’t come up with the name herself, adding that the secret service may have created the name.

“Crawford was the name where … my parents had the house [in Texas], but also holly bush? Holly. I mean, I don’t know. I just made that up,” she said. “All I know is, if Holly Crawford shows up, she’s ready to order a margarita.”

Bush Hager and her twin sister, Barbara Pierce Bush, were in their 20s when their father served as president from 2001 to 2009. Following their time as the first family, Bush Hager has been open about some of her more surprising experiences as a first daughter.

In March 2025, the sisters told People that there were “ghosts in the White House.”

After Bush Hager asked her sister for an apology, she explained that “Barbara didn’t believe me the first time” she said there were ghosts. “I was sleeping in my room — this was in college — and I woke up and heard opera coming out of the fireplace. And I could feel it! I honestly had chills,” Bush Hager recalled.

After she heard the music, Bush Hager ran into her twin’s room. “I’m like ‘Barbara, Barbara!’ I woke her up. ‘I heard something. I think there’s a ghost,’” she said. “I got in bed with her, and we went back to sleep. Two days later she came to sleep in mine and she was like, ‘There’s no ghost.’”

While Pierce, 43, didn’t initially believe Bush Hager, she revealed she ultimately came to suspect there were ghosts in the house. “Two days later I was sleeping in her room. We were dozing off, and then we heard olden times jazz music coming out of the fireplace again. We were so scared. We wanted to get in bed with our parents, but we were 22 and it felt inappropriate,” Bush said. “And so then we calmed ourselves down and we thought, ‘Well, surely that was the cat. Willard [the cat] was playing the olden jazz music on the piano.’”

Bush Hager noticed the top of the piano was on the next morning, meaning that the music couldn’t have been the cat’s doing.

“There [are] ghosts,” Bush said. “There’s a lot of people that have lived in the White House, and I think there’s some unfinished business with someone that likes music!”